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  • 国际商务函电(第4版)
    编号:11194
    书名:国际商务函电(第4版)
    作者:陆墨珠
    出版社:中国对外经贸
    出版时间:2002年10月
    入库时间:2003-4-28
    定价:25
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    前言

    国际商务英语函电是国际商务往来通用的一种联系方式和专
    业语言,也是开展对外贸易和国际经济合作等业务活动的重要工
    具。确切地掌握国际商务英语函电的基本知识,并熟练地加以操
    作运用,是从事对外经贸业务人员必须具备的一个重要条件。
    为了适应我国改革开放以来不断扩大对外开放和广泛开展对
    外贸易与经济合作等国际商务往来的需要,帮助经贸院校学生和
    外经贸工作者系统地学习和掌握国际商务英语函电的各种行丈方
    法和格式、专业词语及其语言文体特点,从而提高在日常涉外工作
    中正确使用英语进行各项国际商务通讯联系和交易活动的能力和
    水平,根据1986年对外贸易经济合作部召开的全国经贸院校教材
    会议的决定,对外经济贸易大学教授、中国国际贸易学会国际商务
    英语研究委员会顾问陆墨珠同志曾编著《国际商务函电》一书,作
    为全国高等经贸院校教材,于1988年10月由对外经贸大学出版社
    出版,供经贸院校教学使用,并供有关对外经贸业务人员参考。
    1990年本书又被外经贸部选定为全国对外经贸系统外销员统考必
    读参考书,并被评为外经贸部系统全国优秀教材。1994年12月,
    作者对原书内容作了较大的修订和增补,并出版了《增订本》。截
    至1999年,本书累积发行20多万册,受到全国广大对外经贸工作
    者和大专院校师生的重视和欢迎。
    本书根据国际商务英语的特点,结合我国对外经济贸易业务
    通讯联系的实际情况和需要,确定课文情景、业务环节和功能项
    目,并尽量照顾到个别较重要的常用贸易方式;同时结合每课的特
    定情景,有系统地重点介绍有关国际商务通讯的语言形式、体裁和
    写作技巧、规则,以及使用习惯等基本知识。
    本书的语言材料系根据当前对外经贸业务活动中的通讯联系
    往来函电,并参考国外新近出版的若干英、美当代通用商业函电书
    籍资料,按照编写本书的需要,经过适当的补充和必要的改写加
    工,有系统地进行编写的。
    近几年来我国对外经贸事业有了迅速的发展,特别是随着对
    外开放被定为基本国策而日益扩大和深化,以及“大经贸”格局的
    逐步确立,使外贸与外经、外资等结合更加紧密,许多对外贸易与
    经济合作等国际商务联系还涉及国际金融、信贷等业务;同时,随
    着计算机的广泛应用和现代通讯技术的发展,国际商务通讯联系
    的方式和方法也在逐步改革和更新,如过去曾经常用的电报、电传
    逐步为电子邮件(E—mail)所代替。为使本书内容能跟上新的形
    势,适应当前我国对外贸易和经济合作等业务发展的实际情况和
    需要,2000年,作者特在本书1994年《增订本》的基础上,继续搜集
    了许多有关函电实例和参考资料,进一步加以补充修订,由中国对
    外经济贸易出版社出版发行《国际商务函电》(最新修订本)。在此
    新版本中,对1994年《增订本》中有关各类型商品贸易以及国际信
    贷、国际租赁、国际招标与投标、对外咨询业务和银行往来等章节,
    以及附录中的商务用语与缩写字和业务往来常用语句,都作了不
    同程度的修改和补充,并增加了通过电子邮件进行通讯联系和网
    上求职等内容。为方便教学及自学需要,第四版将最新修订本的
    《国际商务函电》与《函电译文与练习答案》合为一册出版发行。
    本书初版本在完稿后曾由外经贸部人教司召集各经贸院校有
    关专家、教授最后审定。在本书编写和修订过程中,得到外经贸部
    人教司及对外经济贸易大学的校、系领导的大力支持,许多外贸专
    业总公司有关领导和业务部门也给予积极协助,提供了大量素材,
    在此一并表示衷心的感谢!
    对本书内容存在的缺点和不足之处,欢迎读者特别是各经贸
    院校有关教学工作者,结合实际应用情况,提出具体意见,加以指
    正。
    编 者
    2002年8月
    CONTENTS

    1 INTRODUCTION 结论
    Princip1es Of Good Communication—ConsideratiOn
    Courtesy.C1atity.Conciseness.Concreteness.Corrrectness
    Completeness.
    Form and Structure Of Business Correspondence
    Format.PartsOf theBusinessLetter
    The Facsimile
    The E-mail
    An enquiry on the Web.
    An offer on the Web.
    2 ENQUIRIES AND REPLIES
    Specimen Letters
    General enquiryandreply.Enquiry fOr textile machines
    and reply.Enquiry fOrequipmentaccording tOdrawmgs
    and speciGcatiOns and reply. Enquiry fOr interest in
    jOining a SOCiety. An enquiry fOrm. Request lor
    catalogues and reply. Request fOr informaion on
    business application software。 Request fOr bUsiness
    directory.An enquiryontheWeb.
    Style&Structure———————————————
    Write Effective Beginnings and EndinSs
    3 OFFERS AND TRADE PROMOTION 报价、推销

    Specimen Letters
    Offers based on enquiry.Offers on the Web.Request for
    lower price. Request fOr price increase. Request fOr
    lower price rejected.Request for better terms granted.
    A firm Offer. Request for firlm offer rejected. A
    V0luntary offer.
    An unsolicited sales 1etter.A promotiOn
    promotiOn letter tO an inactive customer. Request for a
    demonstratiOn Or interview.
    Style&Structure
    The Structure
    4 ORDERS AND REPLIES 订货、答复
    Sentence Letters
    An Order 1etter.Order fOtiTleS covering 1etter.
    Complimentsslip attached tOanOrder. Printed routine
    acknowledgment Of Orders. Acknowledging 1etters.
    Letter rejecting 0ld price. Letter refusing pdce
    reductiOn.Letter rejecting delivery terms.Seller’s
    counterOffer.ASaleS confirmation.
    Style&Strueture
    The Paragraph.Unity and Coherence
    5 COMPLAINT AND ADJUSTMENT 申诉、处理
    Specimen Letters
    Complaint Concerning non-delivery. Complaint
    concerning quality. Complaint concerning damaged
    goods. Complaint concerning wrong dispatch.
    Complaint concerning frustratiOn. C1aim fOr
    shortwdght. C1aim fOr charges and interests. A
    SalTIple complaint 1etter. Apologyforwronglyfulfilled
    Order. Apology fOr delay in fulfilling Order. Apology
    for{aulty goods.Ap010gy fOr accounting error.
    Replies tO ill-founded complaints。 RejectiOn Of
    complaint.
    Style&Structure
    Transitional WOrdS and Phrases
    6 TRANSPORT 运输
    Specimen Letters
    Charteringships,reply and confirmation.Bookung note.
    Enquiry fOr shipping containers, quotation, negatlVe
    reply and conGrmatiOn. Appointing shipping ag2nt and
    reply.NOtification Of readiness.Nomination Of vessel.
    Loading. Shipping advice. A1teration OI shipping
    instructlOn. Enquiry about insurance, reply and
    acceptance.Enquiry fOr multimodal transport and reply.
    Style&Structure
    C1aritV
    7 PAYlMENT AND SETTLEMENT OF ACCOUNTS
    付款、结账
    SpecimenLetters
    AppUcatlOn fOr credit.Issuance Of L/C.NOtification and
    amendment Of L/C.Presenting documents.Making and
    refusing payment.Urging payment.C011ecting freignt
    and reply.Settlement and spread report.
    Style&Structure
    Tone-Write Naturally
    8 CONSIGNMENT,BARTER ,COMPENSATION TRADE
    &PROCESSING WITH SUPPLIED MATERIAL 寄售、
    易贷、补偿贸易和来料加工
    Specimen Letters
    Request fOr goods On consignment. Acceptance with
    condition. Agreement on consignment
    proposal for barter trade and reply
    Compensation trade proposal and reply.
    Processing trade proposal and order
    StVle&Structure
    Punctuation,Capitalization and Numbers
    9 JOInt VENTURE AND LEADING 合资经营、租赁
    SpecimenLetters
    Proposal fOr joint venture and reply.Conllrmatlon of
    joint venture terms
    leasing order and reply. About rental and cash deposit.
    Style Structure
    10 AGENCY 代理
    Specimen Letters
    Application for marketing agency and reply
    Appointing agent. Confirmation of agency terms.
    Appointing sole agent. Application for air freight
    forwarding agency and reply. Sonfirmation proposal,
    acceptance and rejection
    Bankingagencyarrangements.Amendment
    arrangements.A counter proposal












    Style&Structute
    Write CourteouSly
    11 CONSULTANCY 咨询
    SpecimenLetters
    A consultancy serviCe advertisement.ACUent’srequest
    and the consultancy serviceos reply.About consultancy
    terms andconditlOns.About aWeb consulting firm .A
    market research report.Credit enquiry and reply.
    EnquirV about establishing a branch Office. About
    market trend informati
    Style&Structure
    YouAttitude
    12 TINDERS 招标、投标
    Specimen Letters
    InVitation fOr bid and reply. Open tender(an ad),
    submissiOnOfbid.Coveringletter,bidletter,bidbond
    and priced bill Of quantlty/weight. Bidding
    requirements’ response, Qualification certificate.
    Auditors’reportOn financial statement.
    13 INTERNATIONAL CREDIT 国际信贷
    Specimen Letters
    Offer Of open line of credit.Proposal Of a buyer'$ credit
    and reply. Proposal Of a swap transaction and reply.
    14 EMPLOYMENT 就业
    SpecimenLetters
    Letter applying fOr a jOb with rasum~e.An employment
    applicatlOn fOrm. Response tO jOb appllcation.
    Accepting a jOb applicatiOn. Rejecting a jOb
    applicatiOn. JOb Offers. Appointments and
    recommendatiOnletters.
    15 MISCELLANEOUS CORRESPONDENCE 其他函件
    APPENDIX 附录
    工.UsefulSentences
    Ⅱ.General Commercial AbbreviatlOns
    Ⅲ.General Commercial Expressions
    Ⅳ.General Abbreviations in E—mail
    V.函电译文
    Ⅵ.练习答案

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