[ 张远梁 ]——(2003-9-4) / 已阅23079次

[29] 蔡新春、黄寿德主编：《现代市场营销》，第210页，中山大学出版社，2000年第2版。
[30] 魏贤君：《公共形象:营销战略的左膀右臂》，载《经济师》，2002年第10期。
[31]人情味指数是西方衡量新闻是否受大众欢迎的重要标准之一，是否可以在司法执法过程中引入这个指数来衡量社会效果？此问题有待进一步探讨。
[32] 国家检察官学院徐赫喃：《儒法传统与执法理念》。

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Production Marketing and the Public Image of the Law of China
Abstract : the public image of the law is very similar with the product’s image in the Marketing. The masses’ knowledge of the law is the same as the consumers’ appreciation to some product, so the consumers’ impression of the product has deep impact to the selling. Also, the law’s image has direct relation to the law’s force in the public. The law is a tool with which the masses protect own legal right from damaging. As a tool, the law should be accepted and mastered by the masses, but not only belong to the justicers, the inquisitors, the lawyers or the professors who are called “the people of the law”. On the other hand, the forcible law’s public image has direct impact on the effect of the law’s execution. Only the law that can convulse people’s heart can make them sincerely convinced. Researching the law’s image from the method of the Marketting, can also be a approach to the reform of the judicature of China.
Key Words : Marketing；Production；The law of China；Public image

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